farencidesign

Each year I needed to come up with a new concept for our Sustainability Report, This one I did a play on the word “ability” in Sustainability and used that for the concept. Every section covers an area that talks about the abilities of PSEG to boost the economy or provide green energy, etc.

In the wake of Hurricane Irene, I designed this Thank You newsletter to the employees of PSEG for all their hard work.

PSEG’s New Jersey Needs Nuclear Campaign needed branding for its website, social media posts and print. The icons were symbolic of New Jersey’s enviornment, jobs and the economy.

We needed to come up with a new look for the corporate newsletter. The tabloid size was too cumbersome so we changed it to a magazine format. This was a bimonthly magazine that would alternate in colors, feature people of PSEG on the cover and more photography and less copy.

Each year, I was given the responsibility to create a new concept and design for the Annual Reports

This was a contribution matching program for PSEG employees.

When Superstorm Sandy hit, PSEG needed a supplement to the newsletter that would show PSEG’s employees quick response to the disaster. This won the Ragan’s 2012 Employee Communications Award for “Best Design of a Print Publication”

The Standards of Integrity Manual was distributed to employees every year on the company’s code of ethics.

Four and Five years after Hurricane Sandy hit things have improved because of PSEG’s efforts.

Social media posts educated the public on electricity safety or what to do if a disaster strikes..

PSEG and Nissan got together to offer a deal to employees and customers on their sustainable electric car the Nissan Leaf. They saved almost 50%, but on an older model.

One year after the Tsunami hit Asia, the JDC wanted to put out a brochure that explained their response to the tragedy and to ask for more donations.

A giveaway I did for the JDC about the work that is being done in Central and Eastern Europe to support the Jewish communities there and keep it going.

The design theme for the 2017 Sustainability Report was purely graphic. I used the 4 letters PSEG to create a bold graphic, using appropriate photography and bright colors for the sections. This was the first report that was on the PSEG website and not printed.

The Consortium for Critical Reading, Writing and Thinking (CCRWT) is a Berkeley College conference that is held in the New York City Campus. Since Berkeley has campuses in New Jersey and Brooklyn, I wanted to emphasize the New York City location in the design. Created Conference materials for the web and print.

Rebrand the website and social media focusing on the student and creating a bolder and clean look.

Promotional Catalog to attract international students to the Berkeley College New York campus.

Leave behind for College fairs.

Social media campaign to attract new students to the school by speaking of its diverse program and student body.

Created a logotype, flyer, postcard, print ads, google ads and omnivex screen for this Berkeley event.

Positioned to attract high school students to Berkeley College by offering classes and career services that are geared to get a student ready for a career.